Here is a simple ulility function to convert a hex color string to UIColor in iOS in Swift 3.
static func hexStringToUIColor (hex:String) -> UIColor { var cString:String = hex.trimmingCharacters(in: .whitespacesAndNewlines).uppercased() if (cString.hasPrefix("#")) { cString.remove(at: cString.startIndex) } if ((cString.characters.count) != 6) { return UIColor.gray } var rgbValue:UInt32 = 0 Scanner(string: cString).scanHexInt32(&rgbValue) return UIColor( red: CGFloat((rgbValue & 0xFF0000) >> 16) / 255.0, green: CGFloat((rgbValue & 0x00FF00) >> 8) / 255.0, blue: CGFloat(rgbValue & 0x0000FF) / 255.0, alpha: CGFloat(1.0) ) }